What “Rawnata” Means
A lot of people wonder where we came up with the name Rawnata. Maybe you’ve wondered, too. And maybe you don’t really give a rip…but just in case you’re curious…
Once we began making flax crackers and other raw, dehydrated products, the question became, “What should we call this new part of our business?” (we’d been making whole-grain breads and baking up until then). Since these new products used gluten-free ingredients, it seemed sort of dumb to say that they were from “The Bread Lady”. After a couple years of brainstorming, we were still coming up empty, for although we thought of lots of cool names, when it came down to whether or not the domains were available, we’d strike out. It was getting rather disheartening.
One beautiful Sunday afternoon in September, we went for our annual trip to Assiniboia Downs to watch the horse races. It was while sitting up there in the bleachers with our eight children that – out of virtually nowhere – the name Rawnata popped into my head. When we returned home later that day, I nervously went to the computer to check whether the domains we wanted were available. Amazingly, they were!
As I considered the merits of the name Rawnata, I realized how perfectly it fit our company values and mandate; Rawnata is a name coined from the Latin female name, Renate, which means “reborn” – it’s the same word that the word “renaissance” comes from. And since our company is all about changing the way we eat and how we think about food, it just fits! Raw food. Rebirth. And my nickname – Nat – is in there, too! ~ Natalie