The Story Behind our Flax Crackers
You’ve likely heard the old adage, “If at first you don’t succeed, then try, try again.”
In 2011 I entered my Chocolate Hemp Snackers in a local food innovation contest known as The Great Manitoba Food Fight, and won the Grand Prize, which enabled me to take the steps needed to commercialize not only them, but the products I’d entered into the Food Fight the previous year but which had failed to win: Flax Crackers. Just because I didn’t win that contest didn’t mean that I didn’t have a good product, though. Here are excerpts from the speech I presented to the judges for my Flax Crackers at the 2010 competition:
” I was at the Park Theatre the first time I had a flax cracker several years ago! I loved it, and here I am today making my own and wanting the rest of the country to eat them,too!
Though Canada is the world leader in flax production, many Canadians are deficient in the abundant Omega 3’s found in flax, and/or suffer from diseases and conditions that it has been proven to be of benefit in preventing, treating, or reversing, such as cancer, arthritis, obesity, heart disease, high blood pressure, arteriosclerosis, diabetes, lowered immunity, skin conditions, Alzheimer’s, depression, bipolar and ADHD.
Many people are interested in eating healthy foods but do not have the time or incentive to do so. Our flax crackers can help in a convenient, unique, delicious, highly nutritious way. A 28g serving can supply one-quarter of the recommended daily amount of fibre and about one sixth of the protein. They have no flour or eggs, and have no hydrogenated oils or artificial preservatives, which can be damaging to a person’s health.
Our processing is unique. Seeds are first soaked to soften the hard seed coat and to begin the germination process, which releases nutrients that would normally fuel the seed’s growth. The seed mixture is then dehydrated at low temperatures to keep the enzymes in their “live” state, allowing for easier digestion and nutrient absorption. Flax needs to be soaked, crushed, or chewed well for the Omega 3’s to be of benefit. Any seeds that may remain whole will not just “pass through” the body; even unthawed, flax’s mucilage pulls waste through the colon, cleansing it of impurities…
Our crackers feature three primary ingredients: golden flax, chia, and hemp.
We use certified organic Manitoba-grown flax. Flax is high in soluble and insoluble fibre, Omega 3’s, protein, minerals and lignans. It is suitable for low-carbohydrate diets, and its lignans have anticancer properties.
Chia is high in easily obtainable Omega 3’s, and is considered to be a high energy food. It is a complete protein source rich in calcium.
Hemp seeds are 34% protein, 6% fibre, and have an almost perfect ratio of the Omega 3’s and 6’s. We use viable, sustainably grown seeds grown and/or processed in Manitoba…
Flax crackers require no refrigeration and have a shelf life of up to a year – likely because the seeds remain intact…
The needs, opportunity, and market trends are there. We want our flax crackers and future creations to fill a gap in the marketplace and to make a positive difference on the health of Canadians.
Even though we didn’t win that competition, we didn’t give up on our dream of getting our flax crackers to Canadians. There is power in perseverance!
(Disclaimer: The following excerpt is not to be taken as medical advice; if you have a medical condition, please consult a physician.)